More than 100,000 journeys have been made on Oxford Bus Company’s on-demand ride-sharing service PickMeUp since it was launched in June 2018. More than 22,000 registered users have now signed up to the app and an average of 3,700 journeys are completed per week, according to the company
The area of operation is now being expanded to serve Summertown and Jericho in response to public demand from 21 April. The zone expansion forms part of growth plans which have also seen a further investment in five new jobs and two new buses this year and corporate backing from Oxford Science Park.
“To have completed 100,000 passenger journeys in the first nine months of operation is a fantastic achievement and would not have been possible without the hard work of our great team,” says Phil Southall, Managing Director of Oxford Bus Company. “It is ahead of our expectations and we’re focused on developing the service further. That said it is still a challenge commercially especially given this is a new approach to public transport and securing more commercial partnerships remains vital.
“There is no reason why PickMeUp cannot continue to grow and compliment traditional bus services if the ingredients are right.”
PickMeUp enables passengers to request a minibus pick-up within 15 minutes at a virtual bus stop using a mobile phone app. Passengers are matched with others wishing to make similar journeys to enable ride-sharing. It operates between 6am and 11pm Monday to Friday, between 7am and midnight on Saturday and 9am to 9pm on Sundays, with an average response time of 10 to 15 minutes.