People across the West Midlands were urged to ‘Give Bus a Go’ in September as part of a campaign to encourage more journeys by bus. The campaign, backed by independent transport user watchdog Transport Focus, followed research which showed that 25 per cent of non-users would consider making more journeys by bus.
“Whether commuting to work or seeing friends and family, buses are vital for keeping the West Midlands connected,” says Linda McCord, Transport Focus and West Midlands Bus Alliance Chair. “To help more people choose thhe bus it’s essential that services turn up on time and offer good value for money.
“Operators and local authorities must work to make buses a more attractive and sustainable choice for new passengers.”
Andy Street, mayor of the West Midlands, adds: “Buses are often overlooked when it comes to getting around the region but, with 260 million journeys taken a year, they are actually the most popular form of public transport. Latest figures show patronage rose by 1 per cent, bucking a national decline.”