Houghton joins Stagecoach on Merseyside
Stagecoach Merseyside and South Lancashire has appointed a new marketing manager, Laura Houghton who joins with more than 10 years’ experience managing marketing campaigns for North West brands, including Liverpool ONE, where she held the role of head of campaign.
In her new position, Houghton will be responsible for driving passenger growth through communications and campaign activity across Merseyside, Cheshire and South Lancashire.
She will also work as part of the Bus Alliance marketing group, alongside Merseytravel and Arriva, to raise the profile of travelling by bus in the Liverpool City Region.
She will be based at the firm’s head office in Liverpool and will report to Stagecoach Merseyside and South Lancashire managing director Rob Jones.
“Stagecoach Merseyside and South Lancashire is a great business that plays a valuable role in connecting communities across the North West,” says Houghton. “The company has an innovative approach to communications and is pioneering a number of key initiatives to make the customer experience seamless and straightforward, so it’s exciting to be part of that journey. I’m delighted to be joining this dynamic, ambitious company and look forward to working closely with the great team it has in place to drive growth in passenger numbers.”